Entrepreneurship is not for the faint-hearted. Entrepreneurs are creative. They start businesses with an idea and a belief that they can do it better than anyone who’s thought of it before. They do it with passion, dedication and optimism. They look to the future and dig into the present, filled with an adventurous spirit. They become jacks of all trades – office managers, marketers, accountants, and customer services experts.
Most of us started our businesses because we want to make people's lives better while creating financial security. As digital technologies evolve, we are able to reach more people and do more for them. But that means we also need to grow, innovate, and learn the many strategies and techniques available to help us do that. We're here to help you.
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If you’re not selling your products and services online, reaching hundreds or thousands of people a day with your message, you’re leaving money on the table – a lot of money!
Entrepreneurship was once considered a man's domain, but according to a 2017 national study on the state of women’s entrepreneurship, commissioned by American Express Open [i], the number of women-owned businesses has been on the rise in the United States for the last two decades. The study reports that the number of women-owned businesses has grown more than 2.5 times the national average between 1997 and 2017 – a whopping 114%, compared to a 44% increase among all businesses.
It also estimated that 11.6 million women-owned businesses in the United States – a total of 39% of all U.S. private sector firms – employed 8% of the total workforce (nearly 9 million people) and generated more than $1.7 trillion in revenues. However, according to most indicators, women lag behind our male counterparts in growing our businesses beyond $50,000 in annual gross revenue. Why is this happening?
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